NEW!
OCEAN-MINDED COLOR CARE

TRANSFORMING ORDINARY WASTE
INTO AN EXTRAORDINARY SOLUTION

A cleaner future is possible when we make choices, create products and utilize technology that are purely better. We are committed to sourcing a portion of our packaging from up-cycling plastics at risk of entering our oceans.

THE FACTS

Approximately 300 million tons of plastic are produced every year, eight million of which enter the world's oceans as waste. The failure to clean up the plastic and stop the pollution could result in the extinction of marine life and the disturbance of entire ecosystems.

WHAT WE'RE DOING

We must act sustainably. We can't afford not to. Microplastic pollution in our oceans is a reality that is not going away. We know that our company alone can't clean up the oceans, however, we can raise awareness about the issue and demonstrate smart ways to reuse existing plastics to reduce pollution.

HOW WE'RE DOING IT

ColorProof has partnered with Envision Plastics to take plastic at risk of entering our oceans, transform it into resin pellets to be mixed with high-density polyethylene (HDPE) and molded in ColorProof bottles. It is designed with a purpose and proof that alternatives exist to using virgin materials. Even on a small scale, this packaging choice is a step toward a more sustainable future, and one we hope inspires change.

Be part of the solution.
Color care with a conscience.


NEW!
AllAround Color Protect Working Hairspray
with QUICK DRY TECHNOLOGY

THE FINEST MIST POSSIBLE.
DRIES ON IMPACT.


At ColorProof, we strive to take outstanding product performance to product perfection. Working with our packaging and formula engineers, we have refined AllAround™ to include New! Quick Dry Technology.

WHAT IS QUICK DRY TECHNOLOGY?
We have upgraded the valve and actuator dispensing system with the latest aerosol technology to break up the liquid particle size into the finest air mist possible. We also changed the propellant to produce an ultra-dry finish on impact.

THE EXPERIENCE?
Dry control at your fingertips. Quick release sprayer puts this sheer mist where you want it for flexible, brushable, shiny, soft hold. Instant ultra-dry finish never dampens your style.

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