NEW!
SuperPlump® Thickening Blow Dry Spray

Vamp up fine hair with this heat-activated, miracle body builder that weightlessly plumps each strand to expand volume and density while smoothing for touchably soft, noticeably thicker hair with maximum color and heat protection. Thicker. Fuller. Stronger.

  • Hydrolyzed Corn Starch grips to hair fibers to plump each strand while expanding volume and density
  • Strengthens and heals from within while smoothing and protecting against breakage
  • Thickens and adds volume with long-lasting, soft hold and style memory
  • Provides unsurpassed color and heat protection
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NEW!
CC PrimeGenius TM Anti-Aging Style Extending Primer

CC: Complete Correction. At last. Like a makeup primer for your face, this ultra-lightweight formula preps, primes and protects, creating the perfect foundation for long-lasting style.

  • Nourishes, strengthens and protects while evening out hair’s porosity so styling products adhere evenly
  • Creates an invisible shield to radically repair and restore hair to its healthy hydrophobic state
  • Helps to decrease blow dry time while repelling moisture
  • Strengthens and heals the cuticle
  • Reduces friction and protects against breakage
  • Provides unsurpassed color and heat protection
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NEW!
IronMaster TM Color & Heat Protecting Setting Spray

Get ready. Get set. Lock iron work into place while defending hair from heat damage, friction and fadeage.

  • Heat-activated setting spray provides an invisible shield around the hair shaft for long-lasting humidity resistance and ultimate color and heat protection up to 450°
  • Works with all hot tools to hold shape, seal in smoothness and transform texture
  • Fortifies and increases tensile strength while minimizing breakage
  • Nourishes and adds luminous shine
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