Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
- Delivers 96% color retention after 10 washes*
- Extra gentle cleansing without stripping color
- Brightens, illuminates, and adds luminous, glossy shine
- Dramatically increases tensile strength and elasticity while nourishing and smoothing
- Never dries out hair like typical purple shampoos
- Provides unsurpassed color and heat protection
- Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
- Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
- Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine
- Advanced ColorLast System™ featuring:
- Chromaveil® and Heliogenol® for full spectrum color protection
- FlexShield Technology for heat protection up to 450°
- A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair
- Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect
Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde® Violet Condition.
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Disodium Cocoyl Glutamate, Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Potassium Cocoate, Decyl Glucoside, Glycereth-26, Phenoxyethanol, Cocamidopropylamine Oxide, Sodium Cocoyl Glutamate, Disodium Laureth Sulfosuccinate, PEG-120 Methyl Glucose Dioleate, Methyl Gluceth-20, Fragrance (Parfum), Citric Acid, Glycol Distearate, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Chlorphenesin, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Ethylhexylglycerin, Ext. Violet 2 (CI 60730), C11-15 Pareth-7, Laureth-9, Polyquaternium-11, Linalool, Glycerin, C12-13 Pareth-3, C12-13 Pareth-23, Trideceth-12, Panthenol, Silicone Quaternium-16, Benzoic Acid, Tetrasodium EDTA, Acetic Acid, Pentasodium Triphosphate, Undeceth-11, Potassium Sorbate, Disodium EDTA, Undeceth-5, Butyloctanol, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Tocopheryl Acetate, Ethylhexyl Methoxycinnamate, Pelargonium Graveolens Flower Oil, Sodium Polystyrene Sulfonate, Quaternium-95, Iodopropynyl Butylcarbamate, Propanediol, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Soy Protein, Salvia Officinalis (Sage) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Achillea Millefolium Extract, Lentinus Edodes Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, BHT
* Color retention after ten washes using ColorProof Shampoo and Condition. Results may vary.