COLOR CARE
WITH A CONSCIENCE

We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care. 

We are committed to being kind to the Earth – and the animals – because all living things deserve respect. There is NEVER a need to formulate with hooves or hides when plant-based ingredients are cleaner, safer and more effective.

We are committed to using sustainable packaging wherever possible and are working toward using 100% post-consumer recycled plastic for every bottle. Simply put, we care and are working hard to minimize our carbon footprint to keep our world and oceans clean. 

  • brand
  • SULFATE-FREE*
  • SALT-FREE
  • GLUTEN-FREE
  • PHTHALATE-FREE
  • PARABEN-FREE
  • PABA-FREE
  • MINERAL-OIL FREE
  • KERATIN-FREE
  • COAL-TAR FREE
  • TRICLOSAN FREE
  • FORMALDEHYDE-FREE**
  • FREE OF KNOWN CARCINOGENS
  • UPCYCLED & RECYCLABLE PACKAGING***
  • *SLS & SLES-Free
  • **Free of Formaldehyde Releasing Agents
  • ***Wherever possible on select products

INGREDIENT PHILOSOPHY

TOMORROW'S PRODUCTS TODAY

Innovation is at the heart of our DNA. We don’t take shortcuts. We believe that every single thing counts, so we obsess over each detail until we’re more than satisfied. Our products deliver, so you can keep on shining longer and more brilliantly with results 100% guaranteed.

Each proprietary formula contains our Advanced ColorLast System™ featuring next generation ingredients to dramatically repair, preserve and protect.