A little goes a long way! Our proprietary formulas are developed to be two times more concentrated so you can use less while achieving superior product performance. To maximize your purchase, we recommend starting with a just a dime-size amount for the ultimate shampoo experience. Each 8.5 oz. shampoo delivers up to 68 applications per bottle!
ColorProof’s Unique Product Methodology
ColorProof utilizes a unique product development process that allows it to deliver best in class products, with the highest quality and newest ingredient technology for maximum color protection and hair that’s shiny, beautiful, vibrant, healthy and instantly youthful-looking.
The process starts by determining the desired performance and then selecting the very finest ingredients to deliver that performance, not limited by price. This is very different than most manufacturers who conceive a product in terms of its price point first, which limits the quality of ingredients that can be used. Products are not released until they are proven to exceed the performance of any other product in their category.
We are obsessed with excellence. We use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention.
All color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the technologically advanced ingredients for unsurpassed performance including:
Featuring Chromaveil® derived from corn, and Heliogenol® derived from sunflowers, to provide the most potent, full spectrum UVA/UVB color protection.
Not all sulfate-free shampoos are created equal. A combination of 11 natural surfactants derived from coconut and palm deliver the most gentle cleansing possible with 96% color retention.**
Superior blend of vegan, multiweight proteins derived from potatoes and soy provides maximum strength and repair from the inside out.
Revolutionary polymers shrink wrap hair for unrivaled heat protection up to 450°.
A powerful blend of natural botanicals including rosemary, sage, geranium, shiitake mushroom and yarrow feed hair essential nutrients, nourish and restore youthful brilliance.
*Color retention after 10 washes using ColorProof Shampoo and Condition. Results may vary.