All hair color fades with time due to shampooing with harsh surfactants, heat styling, and environmental factors such as exposure to UVA/UVB rays. All of these factors lessen the pigments deposited in the hair, thus causing fadeage and damaging hair.
ColorProof utilizes extraordinary next generation sulfate-free, salt-free surfactants to super gently cleanse hair without stripping color along with a variety of other key ingredients to deliver unsurpassed color and heat protection, and incredibly shiny, vibrant, healthy hair.
ColorProof products contain a proprietary blend of key ingredients that provide unsurpassed performance and superior color protection guaranteed.
CHROMAVEIL™ & HELIOGENOL™: Breakthrough ingredients that together provide powerful full spectrum UVA/UVB color protection.
SULFATE-FREE, SALT-FREE BLEND OF 7 SURFACTANTS, INCLUDING ISELUX®: Provide explosive billowy lather, gentle cleansing and super clean rinsing. 96% color retention after 10 washes.
NANO EMULSION TECHNOLOGY: Allows active ingredients to deeply penetrate hair for incredible shine, health, heat and color protection.
NEW FLEXSHIELD TECHNOLOGY: Revolutionary polymers shrink wrap hair to provide unsurpassed thermal and color protection up to 450°.
PROTEIN POWER COMPLEX: Superior blend of proteins derived from potatoes and soy beans for maximum strength and repair.
COLORPROOF PRODUCTS DELIVER INCREDIBLY HEALTHY, SHINY, VIBRANT HAIR.
PHENOMENAL RESULTS . . . UNSURPASSED COLOR PROTECTION
* Photos estimate colors. Actual results may vary.
Independent Research Test, 2/2012
All ColorProof products are formulated to deliver all of the good benefits, and none of the bad.
All Products are: