All hair color fades with time due to shampooing with harsh surfactants, heat styling, and environmental factors such as exposure to UVA/UVB rays.  All of these factors lessen the pigments deposited in the hair, thus causing fadeage and damaging hair. 

ColorProof utilizes extraordinary next generation sulfate-free, salt-free surfactants to super gently cleanse hair without stripping color along with a variety of other key ingredients to deliver unsurpassed color and heat protection, and incredibly shiny, vibrant, healthy hair.

ColorProof products contain a proprietary blend of key ingredients that provide unsurpassed performance and superior color protection guaranteed.

CHROMAVEIL™ & HELIOGENOL™: Breakthrough ingredients that together provide powerful full spectrum UVA/UVB color protection.

SULFATE-FREE, SALT-FREE BLEND OF 7 SURFACTANTS, INCLUDING ISELUX®: Provide explosive billowy lather, gentle cleansing and super clean rinsing. 96% color retention after 10 washes.

NANO EMULSION TECHNOLOGY: Allows active ingredients to deeply penetrate hair for incredible shine, health, heat and color protection.

NEW FLEXSHIELD TECHNOLOGY: Revolutionary polymers shrink wrap hair to provide unsurpassed thermal and color protection up to 450°.

PROTEIN POWER COMPLEX: Superior blend of proteins derived from potatoes and soy beans for maximum strength and repair.

COLORPROOF PRODUCTS DELIVER INCREDIBLY HEALTHY, SHINY, VIBRANT HAIR.

PHENOMENAL RESULTS . . . UNSURPASSED COLOR PROTECTION

96% color retention after 10 washes!*

* Photos estimate colors. Actual results may vary.

• Combing of the hair damages hair fibers, making them weaker and more prone to damage.
• An independent research study proved that hair that was combed 10,000 times after using ColorProof Shampoo, Conditioner, and Masque was 320% stronger and more resistant to breakage.

Independent Research Test,  2/2012

All ColorProof products are formulated to deliver all of the good benefits, and none of the bad.

All Products are:

• Sulfate-free | Salt-free
• Gluten-free | Paraben-free
• Phthalate-free | PABA-free
• Carcinogen-free | MEA & DEA-free
• Biodegradable formulas
• Recyclable packaging wherever possible
• 100% vegan
• Never tested on animals
• Keratin-free