ColorProof’s Ultra-Concentrated Formulas

 

A little goes a long way! Our proprietary formulas are developed to be two times more concentrated so you can use less while achieving superior product performance. To maximize your purchase, we recommend starting with a just a dime-size amount for the ultimate shampoo experience. Each 8.5 oz. shampoo delivers up to 68 applications per bottle!

 

1 bottle is equal to 2 bottles


ColorProof’s Unique Product Methodology

ColorProof utilizes a unique product development process that allows it to deliver best in class products, with the highest quality and newest ingredient technology for maximum color protection and hair that’s shiny, beautiful, vibrant, healthy and instantly youthful-looking.

The process starts by determining the desired performance and then selecting the very finest ingredients to deliver that performance, not limited by price. This is very different than most manufacturers who conceive a product in terms of its price point first, which limits the quality of ingredients that can be used. Products are not released until they are proven to exceed the performance of any other product in their category.



It’s What’s Inside That Counts

We are obsessed with excellence. We use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention.

All color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the technologically advanced ingredients for unsurpassed performance including:

ADVANCED COLORLAST SYSTEMtm

Featuring Chromaveil® derived from corn, and Heliogenol® derived from sunflowers, to provide the most potent, full spectrum UVA/UVB color protection.

PROPRIETARY BLEND OF 11 SULFATE-FREE, SALT-FREE SURFACTANTS

Not all sulfate-free shampoos are created equal. A combination of 11 natural surfactants derived from coconut and palm deliver the most gentle cleansing possible with 96% color retention.**

PROTEIN POWER COMPLEX

Superior blend of vegan, multiweight proteins derived from potatoes and soy provides maximum strength and repair from the inside out.

FLEXSHIELD TECHNOLOGY

Revolutionary polymers shrink wrap hair for unrivaled heat protection up to 450°.

REJUVENATING BOTANICAL INFUSIONS

A powerful blend of natural botanicals including rosemary, sage, geranium, shiitake mushroom and yarrow feed hair essential nutrients, nourish and restore youthful brilliance.

*Color retention after 10 washes using ColorProof Shampoo and Condition. Results may vary.

Color Care with a Conscience


As important as what we put in our products, is what we leave out, and our manufacturing and packaging choices. We are committed to producing products that are good for you while working toward a more sustainable future for our planet.

All ColorProof products are:

100% VEGAN

GLUTEN-FREE

SULFATE-FREE

SALT-FREE

PARABEN-FREE

KERATIN-FREE

PHTHALATE-FREE

PABA-FREE

MINERAL OIL-FREE

SIGNATURE AROMATHERAPY ESSENCES

RECYCLABLE PACKAGING WHEREVER POSSIBLE

CRUELTY-FREE BUNNY

The Proof is in the Results...

freshly color treated hair

freshly color
treated hair
freshly color treated hair

After 4 weeks
without colorproof
freshly color treated hair

After 4 weeks with
colorproof shampoo &
condition with cp
proprietary ingredient blend

Unsurpassed Hair Strength

Combing of the hair damages hair fibers, making them weaker and more prone to damage.  An independent research study proved that hair that was combed 10,000 times after using ColorProof Shampoo, Condition and Masque was 320% stronger and more resistant to breakage.

3.2 Times Greater Hair Strength


3.2 Times Greater Hair Strength

ColorProof Shampoo, Condition & Masque delivered 3.2 times greater hair strength, with greater combability and reduced breakage

Independent Research Test, 2/2012

Dramatic Smoothing and Defrizzing Results

ColorProof proprietary CrazySmooth formulas deliver unparalleled smoothing and defrizzing even in the most humid conditions.

65% Smoother and Less Frizz


65% Smoother and Less Frizz

Unsurpassed Curl Retention

An independent research study proved that ColorProof's proprietary formulas designed exclusively for naturally-curly color treated hair retained 84% of curl memory after combing 50 times.

84% Curl Retention


84% Curl Retention

Actual Results May Vary.